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I lead with empathy and high standards—building clear operating rhythms, strong ownership, and the coaching support teams need to execute with confidence.
LAN ANNETTE LE
Fractional CGO/CRO/COO/COS | GTM & Revenue Operations Leader
Executive Summary
I bridge high-level strategy and hands-on execution. I've spent 20+ years building and scaling revenue engines for global enterprises (Acxiom, Merkle/dentsu) and PE-backed platforms (CFS Technologies), blending commercial leadership (P&L, NRR/retention, partner ecosystems) with operating architecture (RevOps, enablement, ERP/CRM modernization, data governance).
Professional Experience
UPLIDA, LLC
Oct 2025 - Present
Founder & Fractional CRO/COO/CEO
- Partner with CEOs and leadership teams to align strategy, systems, and execution routines that make growth predictable.
- RevOps architecture: build/optimize HubSpot and Salesforce environments for clean pipeline hygiene and forecasting.
CFS TECHNOLOGIES
Sept 2024 - Sept 2025
President, Chief Growth Officer & Interim CEO
- Executive leader for a 120-person, multi-brand manufacturing and technology platform; owned P&L and commercial strategy.
- Delivered record performance: $4M revenue month and sustained $3M+ monthly run rates.
- Scaled company growth from $43M to $65M in twelve months.
ACXIOM
Mar 2024 - Oct 2024
Global Head of Growth Operations & Market Strategy
- Led enterprise market intelligence, competitive research, and field enablement.
- Supported multi-million-dollar data/AI pursuits through strategic narrative and proposal shaping.
MERKLE (DENTSU)
2013 – 2024
Global Head of Growth Operations & Enablement
- Directed global GTM operations and pursuit management across 20+ markets.
- Built hybrid operating model increasing support capacity 50% while reducing cost 35%.
Core Competencies
GTM Strategy & Growth Planning
Sales Enablement
Market Positioning & Partnership Strategy
Revenue Operations
AI Enablement / Readiness
Customer Growth & VoC
Education & Certifications
- Google Digital Marketing and E-commerce (Certification)
- McKinsey Academy – Executive Leadership Program
- Arkansas Tech University – Computer Science & Marketing