Built & Led global GTM operations, pursuit management, and sales enablement across 20+ international markets. Served as the operational architect for a multi-billion dollar portfolio, designing the execution systems, technology stacks, and support models that empowered sales and delivery teams to consistently win complex, multi-stakeholder enterprise deals.
Key Highlights & Capabilities
Designed and scaled a hybrid onshore/offshore support model providing 24/7 deal coverage. This strategic redesign increased overall sales capacity by 50%+ while simultaneously reducing operational run costs by 35%.
Partnered with executive leadership to operationally integrate multiple acquired agencies into the broader network. Harmonized sales processes, CRM instances, and enablement frameworks, increasing cross-brand collaboration by 30%.
Architected enterprise-wide standards for pitch readiness, narrative development, and deal governance. Built reusable asset libraries that enabled sales teams to handle 3x more concurrent pursuits, directly supporting $950M+ in Total Contract Value (TCV) for managed opportunities.
Operationalized repeatable co-selling motions and joint account planning structures with major technology alliances (including Salesforce, Adobe, AWS, Snowflake, and Databricks), streamlining workflows to drive partner-sourced and influenced revenue.
Championed a data-driven sales culture by implementing strict pipeline hygiene and forecasting cadences. Achieved and sustained 95% Salesforce adoption and improved pipeline visibility by 30%, giving leadership accurate, real-time revenue insights.
My Work
Strategic Alliance & Co-Marketing Dashboard
The Problem: Co-marketing spend is often viewed as a 'black box' by finance.
The Architecture: I built this pipeline governance dashboard to enforce strict CRM hygiene, isolating 'Partner-Sourced' vs. 'Partner-Influenced' revenue.
The Outcome: Proving a 35% gain in sales velocity for Adobe-attached deals, allowing us to confidently reallocate $125k in GTM budget.
Strategic Alliance & Co-Marketing Dashboard
| Deal Cycle Stage | Standalone Deals | Adobe-Attached | Velocity Gain |
|---|---|---|---|
| Discovery to Demo | 24 Days | 16 Days | ⚡ 33% Faster |
| Proposal to Close | 42 Days | 28 Days | ⚡ 33% Faster |
| AVG. DAYS TO CLOSE | 97 Days | 63 Days | ⚡ Total Gain: 35% |
